The Designer
Who's Behind Jonathan Lord Design
I’m Jonathan Lord, a freelance graphic designer and web developer based in Cheshire, working with businesses across the UK. My career started with two weeks of on-the-job training at a newspaper in Portugal — and that was enough to ignite a decade-long obsession with how visual communication shapes the way people experience the world around them.
Every project I take on is driven by the same principles: clarity, purpose, and attention to detail. Whether I’m building a website, designing a brand identity, producing print materials, or creating advertising assets — the goal is always the same: design that works as hard as the business it represents.
01
My Journey So Far
Over ten years across editorial, print production, brand design, and web development — each role building on the last.
1. Production Assistant
2015-2018
My career began in the newsroom at The Portugal News, Portugal’s longest-running English-language newspaper. Here I cut my teeth on page layout, editorial design, and advertising — learning how design, deadline, and commercial purpose work together under pressure.
2. Print Production Lead
2021-2023
At Acorn Print, I led design, artworking, and production from brief to finished product. Working directly with print machinery gave me an unusually deep understanding of print processes — knowledge that still informs every print project I take on today and that most designers simply don’t have.
3. Graphic Designer
2023-2026
As sole Graphic Designer at Good Health Naturally, a global health supplement brand, I led creative direction across digital and print marketing, and spearheaded a full visual identity refresh. Working in-house at this level gave me first-hand insight into what growing businesses actually need from their design — consistency, speed, and commercial awareness.
4. Freelance Graphic & Web Designer
2026-Present
In 2026 I took the step into full-time freelance, combining my decade of print and brand design experience with my formal education in web development. I now offer an end-to-end design service — from brand identity and website builds to advertising design and print supply — helping businesses across the UK present themselves with clarity and confidence.
02
Achievements
7+
Brands built or reimagined
4+
Countries collaborated
8+
Websites launched or maintained
10+
Years design experience
From local Cheshire businesses to international brands — the work spans sectors, scales, and media.
03
What I Actually Bring to the Table
Most designers specialise in one lane. I've built a career that spans several — which means you get joined-up thinking across every touchpoint, without briefing multiple suppliers.
Web Design & Development
My career began in the newsroom at The Portugal News, Portugal’s longest-running English-language newspaper. Here I cut my teeth on page layout, editorial design, and advertising — learning how design, deadline, and commercial purpose work together under pressure.
Visual Identity & Brand Design
Logo design, colour systems, typography, and brand guidelines. I create identities that work across digital and print from day one — because I understand both environments from the inside.
Print Design & Supply
From brochures and flyers to signage and labels — designed with real print knowledge, not guesswork. Having operated print machinery commercially, I know what works on press and can manage supply end-to-end.
Advertising & Marketing Design
Social media graphics, display ads, email marketing assets, and campaign materials. Designed with an understanding of what drives engagement and action, not just aesthetics.
04
One Designer. The Full Picture.
Agencies charge more and spread your project across a team you never meet. Generalist freelancers often lack depth in one area or another. I sit in a different position: a single experienced designer who covers the full visual communication stack — web, brand, print, and advertising — with genuine expertise in each. You get one point of contact, one consistent creative vision, and a designer who understands your business as a whole — not just the brief in front of them.
Print expertise most designers don't have
Having physically operated print machinery and managed commercial production, I design print materials that actually work on press. No surprises at delivery.
Design and development in one
I don’t just hand off a design to a developer. I build it myself, which means what you see in the concept is what you get in the browser.
Commercial awareness built from in-house experience
Having worked as a sole designer inside a growing business, I understand the pressures, timelines, and commercial realities your team faces day-to-day.
05
The Businesses I Work Best With
I work best with small to medium-sized businesses that are growing and need their visual communication to keep pace — whether that’s a first proper website, a brand that finally feels right, or marketing materials that look as good as the product they’re promoting.
Sectors I’ve worked in: Natural health & wellness, publishing, mental health support, real estate, print & packaging, e-commerce, and professional services.
Based in Cheshire, I work with clients across the UK, and internationally, where the project suits remote collaboration.
Ready to Work Together?
Have a project in mind? Whether it’s a new website, a brand refresh, a print campaign, or something in between — I’d love to hear about it.
Based in Cheshire, working with clients across the UK.