A series of health-focused advertising and marketing materials designed to improve clarity, brand consistency, and customer engagement across print, email, and social channels.
The Problem
When I joined, Good health Naturally was on the brink of a rebrand to align the company with other competing brands in their sector. They had worked with a number of different designers over the years with limited structure, resulting in a varying level of quality in design, and mis-matched styling across different areas in the business.
The Solution
I began working with multiple teams in the company to bring all areas of the business into alignment with a new branding style, producing everything from HR letterheads to multi-banner exhibition displays. My designs focussed on establishing the company as a reliable knowledge-source, and visually expressed their motto: Inspired by Nature, Enhanced by Science.
Later down the line, I led the planning and design of a new logo that better resonated with the company ethos, and brought in elements that anchored it to the family.
My work received excellent reception from their appreciative customer base, and engaged new audiences.
